Η ASUS ανακοίνωσε και επίσημα το AMD AREZ brand

Η Ταϊβανέζικη εταιρία προχωρά πρώτη με την ανακοίνωση του νέου gaming brand της το οποίο θα αποτελείται αποκλειστικά από AMD κάρτες γραφικών.

Μιας και η ASUS δεν ήθελε να αφαιρέσει τις AMD κάρτες από το lineup της προχώρησε πριν από λίγες ώρες στην παρουσίαση του αποκλειστικού Radeon brand το οποίο θα περιλαμβάνει μόνο κάρτες της AMD. Το AREZ είναι πρακτικά το αποτέλεσμα του GeForce Partner Program της NVIDIA και της σύγχυσης που προκάλεσε στον χώρο του IT.

Το AREZ brand δε θα περιλαμβάνει το λογότυπο ASUS αλλά θα αντικατασταθεί με το AREZ ενώ πολλές υπάρχουσες σειρές όπως οι Expedition, Phoenix και Dual θα κυκλοφορούν κανονικά και με AMD chips, πάλι κάτω από το AREZ brand. Παράλληλα από το δελτίο τύπου που μπορείτε να διαβάσετε παρακάτω βλέπουμε πως η ASUS θα διατηρήσει και την γνωστή ποιότητα κατασκευής που έχουμε συνηθίσει εδώ και καιρό. Τέλος, η διαθεσιμότητα θα ξεκινήσει από τον Μάιο.

ASUS today announced AREZ, a new brand identity for ASUS Radeon™ RX graphics cards. Derived from Ares, the Greek god of war, AREZ-branded graphics cards are built using industry-leading automated manufacturing to provide AMD gamers and enthusiasts with superior cooling technology and a robust software ecosystem.

The new AREZ brand underlines the strong working partnership between ASUS and AMD that spans decades. Gamers and enthusiasts will enjoy a combination of exclusive ASUS innovations and technologies and AMD’s Radeon graphics processors and software.

“Gamers around the world rally behind AMD Radeon because of what the Radeon name stands for: a dedication to open innovation such as our contributions to the DirectX and Vulkan APIs, a commitment to true transparency through industry standards like Radeon FreeSync™ technology, and a desire to expand the PC gaming ecosystem by enabling developers to take advantage of all graphics hardware, including AMD Radeon graphics. We invite gamers everywhere who believe in these values and the value of the exceptional gaming experience Radeon graphics delivers to join the Red team,” said Scott Herkelman, Vice President and General Manager, AMD Radeon Technologies Group.

Extreme durability: Auto-Extreme technology and Super Alloy Power II components

AREZ graphics cards are produced using Auto-Extreme technology, an industry-exclusive, 100%-automated production process that incorporates premium materials to set a new standard of quality, performance and longevity. Since the introduction of Auto-Extreme technology in ASUS graphics cards, reliability has improved by 30%. This manufacturing process is also environmentally friendly, eliminating harsh chemicals and reducing power consumption by 50%.

Super Alloy Power II components deliver enhanced efficiency, reduce power loss, reduce component buzzing by 50% under full load and achieve thermal levels that are approximately 50% cooler than previous designs for enhanced quality and reliability.

Hi-tech cooling: MaxContact, patented Wing-Blade IP5X-certified fans and FanConnect II

MaxContact is an industry-first GPU cooling technology featuring an enhanced copper heat-spreader that directly contacts the GPU. MaxContact utilizes precision machining to provide a 10X-flatter surface for up to 2X more contact area with the GPU than traditional heat spreaders, resulting in improved thermal transfer. Select AREZ graphics cards are also constructed with up to 40% more heatsink surface area than previous dual-slot designs, further improving heat dissipation for dramatically cooler and quieter performance.

A patented Wing-Blade fan design delivers 105%-greater static pressure over the heatsink for more efficient cooling and up to 3X-quieter operation compared to other fan designs. The fans are certified under the International Protection Marking (IP code) as IP5X dust resistant for improved reliability and a longer lifespan. This stringent certification process ensures AREZ graphics cards provide optimal fan performance, even under severe operating conditions. Additionally, 0dB technology stops the fan completely when the GPU temperature is below a set level, letting players enjoy light gaming sessions in complete silence.

ASUS FanConnect II features two four-pin hybrid-controlled headers that can be connected to both PWM and DC system fans for optimal system cooling. The connected fans reference both the GPU and CPU, and operate automatically based on the one with the higher temperature. A comprehensive set of tuning options allow gamers to tune fan speeds for efficient cooling.

Software ecosystem: GPU Tweak II, plus Radeon Software Adrenalin Edition

Redesigned with an intuitive user interface, GPU Tweak II makes gaming and overclocking easier than ever, while retaining advanced options for seasoned overclockers. With one click, the Gaming Booster function maximizes system performance by removing redundant processes and allocating all available resources automatically.

AREZ graphics cards also support the latest AMD Radeon Software Adrenalin Edition drivers for comprehensive control over AMD GPUs. Core features include power-saving Radeon Chill technology; Radeon WattMan for profile-based custom control of voltages, engine clocks and fan speeds1; and Radeon ReLive for easy capture and sharing of in-game action.

AVAILABILITY & PRICING

ASUS AREZ-branded graphics cards will be available from May 2018 in selected markets.

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